Responsibilities
- Develop and implement the localisation strategy, while defining and implementing customer acquisition strategies ensuring the firm's brand resonates completely with the local market.
- Collaborate with the regional teams and local creative agencies to acclimatise messaging, customer experience and journeys, and ensure content creation across all channels maintains clarity.
- Identify local preferences and shifts in FinTech adoption, tailoring strategies to align accordingly.
- Collaborate with Business, Tech and Product teams in regard to overall experience design ensuring the firm's brand is reflected accordingly.
- Develop referral, incentive, and advocacy programmes related to customer engagement and retention, and optimise media mix across digital, social, outdoor, and partnerships, etc.
- Oversee launch and always-on campaigns, including performance marketing and traditional advertising channels.
- Grow and develop relationships with key local influencers, FinTech advocates, and media to boost brand visibility.
Requirements
- Bachelor's degree in Marketing, Communications or a related field with at least 5 years of experience in brand strategy development.
- Proven experience in maximizing sales, market reach, and community growth and in various marketing channels/strategies, and managing successful PR campaigns, etc.
- In-depth understanding of the Hong Kong market, including consumer behaviour, financial habits, and digital trends
- Solid experience launching and scaling brands in Hong Kong, preferably in FinTech, Banking, Insurance, etc.
- Proven track record working with and managing agencies
- Data-driven, with the ability to translate insights into actionable strategies
- Proven team player/collaborator, comfortable working across teams and geographies.
- Fluency in both English and Cantonese is essential for this role.