Key Responsibilities:
- Customer Insight-Driven Marketing: Develop and execute data-driven marketing programs, aligning with agency and enterprise client needs while leveraging customer insights to drive meaningful outcomes.
- Operational Excellence: Drive efficiency within the marketing team, streamlining processes to maximize ROI and deliver exceptional results.
- Content Creation and Design: Lead compelling content and design strategies to simplify technical concepts and address business challenges, engaging the B2B audience effectively.
- Strategic Planning: Utilize experience in strategic planning to develop long-term growth strategies, capitalize on market trends, and strengthen the company’s position in B2B advertising.
- Relationship Management: Foster strong relationships with agency partners and enterprise clients, providing guidance to achieve advertising goals and maximize ROI.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5+ years of Agency or B2B marketing experience with a focus on digital advertising.
- Track record of executing data-driven marketing programs that yield business results.
- Experience in accounts/strategic planning or performance marketing with agencies preferred.
- Strong ability to develop compelling narratives simplifying technical concepts against business challenges.
- Excellent communication skills and proficiency in content creation design and marketing automation platforms.
- Ability to thrive in a dynamic environment and manage multiple priorities effectively.